Date: March 21, 2019

They Said It!
Amazon Executive Says Grocery Is The “Final Frontier” In Efforts To Stamp Out Competition 

After growing from small online bookseller to massive shipping and logistics colossus, Amazon executive April Lane said new grocery plans are “final frontier” for the company in its assault on competition.

“After starting with books and then changing the way people shop for other commonly purchased items, is taking on the product category that consumers have to buy on a regular basis: fresh food. It’s the ‘final frontier of e-commerce,’ said April Lane, the online retailer’s category leader for perishables, private labels and pickup.” (WJCT, “Groceries: Amazon Executive Talks About ‘Final Frontier Of E-Commerce’ At JU,” Max Marbut, 3.20.19)

To read the full article, click here.



The Free & Fair Markets Initiative (FFMI) is a nonprofit watchdog committed to scrutinizing Amazon’s harmful practices and promoting a fair, modern marketplace that works for all Americans. For more information on the Free & Fair Markets Initiative, click here.