Date: April 16, 2019
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Amazon Turning A Blind Eye On Thousands Of Fake Reviews
Consumer advocacy group found Amazon still allowing its platform to be flooded by fake five-star reviews despite warning from the Federal Trade Commission.
“In just a couple of hours, Which? uncovered more than 10,000 reviews from unverified purchasers on just 24 items. The organization described this as ‘an easy-to-find red flag that highlights the scale of Amazon’s problem with fake reviews.’
One pair of headphones being sold by an unknown brand had 439 reviews – all of which were five-star, unverified, and posted on the same day.
Independent site ReviewMeta – which examines reviews on Amazon – said in the report that it believed every unverified five-star review on the top ten pairs of headphones was fake.
‘I’m shocked we’ve been seeing this so much on Amazon – (it) seems so obvious and easy to prevent,’ a spokesperson said.” (CNBC, “Amazon flooded with thousands of fake reviews, report claims,” Chloe Taylor, 4.16.19)
To read the full article, click here.
ABOUT THE FREE & FAIR MARKETS INITIATIVE
The Free & Fair Markets Initiative (FFMI) is a nonprofit watchdog committed to scrutinizing Amazon’s harmful practices and promoting a fair, modern marketplace that works for all Americans. For more information on the Free & Fair Markets Initiative, click here.